What We Do

Our passion is helping people put their thoughts into words – whether they’re on the page or out loud.



Media Training

We have ten year’s experience training people to become clear, concise and engaging interviewees. We have worked with everyone from blue chip companies to freelance creatives.

Promotional Films

 Our background is in BBC broadcasting. We have worked at every level, from national reporting to editing in-depth documentaries.


We know how to pitch the right news line to the right journalist, because we have had years of experience having PRs try to sell us stories.

Presenting and Public Speaking

We’ve worked with TV presenters and CEOs, building their confidence, charisma and ability to think on their feet in public.

Who We Are


Madeleine Holt

Madeleine was the first ever culture correspondent on Newsnight. In her ten years’ on the programme she interviewed everyone from George Clooney (twice) to Beryl Cook alongside hard-hitting investigations. She worked as a freelance media trainer with the Media Coach, helping clients such as the Financial Conduct Authority and the Affordable Art Fair. She makes films about innovative schools through Schools on Screen.

Simon Read

Simon Read worked at a senior level across a wide range of news and current affairs shows during a 30 year career at the BBC. He has successfully recruited and coached dozens of BBC reporters, correspondents and presenters and produced hundreds of live television interviews, studio programmes and outside broadcasts. Simon edited the BBC’s most-watched regional news show Spotlight for 12 years, worked for the BBC in Northern Ireland, at the BBC News Channel and as a producer on the BBC’s main news bulletins. He currently works as a programme editor for Al Jazeera English.



Get In Touch!


Please contact us to discuss your project on madeleineholt@intowords.org or by using the contact form below. We will respond within 24 hours to all enquiries.